How come capitalism does not work out, or only partially, according to the textbook rules of universalist free market competition and meritocracy? How come capitalism even in relatively gender-equal countries has stabilized at a two thirds income rule for women, compared to men? Why is inequality and discrimination still so common in global working life? Starting from practical, everyday experiences, my new book project will focus on the hows and whys of social inequality, especially, what can be known, using gender inequality as a “lens” or focus element. I want to go beyond broad exclamations that gender oppression is “closely linked to” or “intersectional” with other oppression forms like race and sexuality, or that different oppression forms tend to strengthen each other. Sometimes, they don’t. Instead, reduction of one form of oppression is bought at the cost of increase in another form. Current Western gender regimes that offer more gender equality to the upper middle class at the cost of harder ethnic oppression is a case in point. There is a substitute effect. In my book I will highlight the broader structural background of current gender issues, and how the struggle for gender equality becomes important, even if partly overlooked. My text will be critical. I think we have been seriously misguided.