A blog post

A click class analysis

Posted on the 10 February, 2011 at 10:09 pm Written by in Research

What about class analysis for the web? Click class: researchers could measure social class or ranking by the number of clicks or input needed to get the result that the user wants on the internet. Hypothesis, low class – many clicks, middle – some clicks, high – few clicks. The greater the wallet or the contact capital relative to IT, the fewer the clicks. Similar methods, minutes to wait for customer support, and the chance that it will actually be supportive, could be employed also, like programs functioning, partly functioning or vaporware.  What is the total chance of lowering “information society annoyances factors”?

This could be a social class related measure (index)  in its own right. The empirical core would tell of “activation” of information society power (via the internet and the pc), which is not necessarily bound to existing “pre-pc” class, status or rank, but can be. Perhaps lower clicks rates are associated with considerable individual capacity factors and even “nerdism” and “in-group” empathy factors. Perhaps your time in the queue is lessened if you manage to give a signal “Hello I have a problem representing a big techno mystery” beyond the usual “Hello it broke down once more”? Our click class analysis might be able to tell.